Increase retail sales
The right products, clearly presented, can extend the guest experience and create new reasons to purchase before leaving the room.
- Gourmet foods
- Souvenirs
- Apparel
- Drinkware
- Kitchenware
- Gift sets
- Seasonal programs
Better products. Better presentation.
Retail Programs
Create a tasting-room retail assortment that feels relevant, giftable, and easy for guests to explore.
Build an assortment with a point of view
Organize the shelf around the venue, the pour, and the guest—not a generic catalog. Every product should have a visible reason to belong.
- Core assortment
- Good-better-best architecture
- Gifting moments
- Seasonal programs
Merchandise the story
Use placement, grouping, simple signage, and staff language to connect what guests tasted with what they can take home.
- Shelf flow
- Bundle strategy
- Staff selling cues
- Performance review
Built around your room