Wineries · breweries · distilleries · cideries · olive oil tasting rooms

Helping America's tasting rooms create better guest experiences

TastingRooms.net connects operators with ideas, products, private-label development, merchandising, commercialization, and retail growth support.

Stronger guest experiences
Increase revenue
Innovative products
Private-label solutions
Powerful partnerships
California Made NetworkBeverage Innovation CenterCalifMade.net
Innovate DevelopCreate BrandsBuild Success
Powered byBeverage CooperativeHotel Retail GroupContract Manufacturing Alliance
A premium assortment of wine, sangria, cider, cocktails, and non-alcoholic beverages overlooking a California vineyard.

The California Made Network

Beverage Innovation Center

Helping brands and entrepreneurs create tomorrow's beverage success stories—today.

Explore the innovation center
Innovative beverage solutions for today's consumers

Examples of innovation

01

Canned wine

Convenience paired with premium positioning.

02

Sparkling wine

Celebratory formats built for modern occasions.

03

Sangria

Bold, fruit-led concepts designed to share.

04

Wine cocktails

Ready-to-enjoy products for today's guest.

05

Hard cider

Crisp, orchard-led beverage opportunities.

06

Premium cocktails

Bar-inspired flavor in retail-ready formats.

07

Non-alcoholic alternatives

Full-flavor options for a wider audience.

01Product development
02Formulation expertise
03Contract manufacturing
04Private-label solutions
05Distribution support

About

Tasting Rooms Network

A national business-development platform helping tasting-room operators increase revenue through product innovation, merchandising, retail programming, private-label development, snack programs, commercialization, and strategic partnerships.

Meet the network

Powered by

01

Beverage Cooperative

Beverage-industry collaboration, product ideas, and growth programs.

02

Hotel Retail Group

Retail solutions and merchandising expertise for hospitality and beyond.

03

Contract Manufacturing Alliance

A nationwide network of manufacturers and commercialization partners.

Our industries

Explore our tasting-room industries

Solutions, resources, and product programs shaped for every kind of tasting room.

A refined tasting room with bottles, barrels, and a long tasting bar.

New product development

Helping tasting rooms launch their next best seller

Innovative products. Stronger brands. More reasons for guests to return.

01

Canned beverage programs

Alcoholic, non-alcoholic, sparkling, and seasonal concepts designed for today's guest.

Explore
02

Boxed beverage programs

Wine, cocktails, non-alcoholic formats, and hospitality programs made to travel.

Explore
03

Private-label programs

Snacks, gourmet foods, gift collections, merchandise, and brand extensions.

Explore

Membership programs

Create better club experiences

Build loyalty, drive revenue, and give members a curated reason to stay connected.

  • Wine clubs
  • Beer clubs
  • Cider clubs
  • Spirits clubs
  • Olive oil clubs
Explore club programs

Retail programs

Increase retail sales

Extend the visit with products that feel useful, giftable, and specific to the room.

  • Gourmet foods
  • Souvenirs
  • Apparel
  • Drinkware
  • Kitchenware
Explore retail programs

Snack programs

Curated snacks. Better pairings.

Build a tasting-room assortment from simple pantry categories your guests already understand.

Explore snack programs
  • Crackers
  • Pretzels
  • Breadsticks
  • Popcorn
  • Nuts
  • Chocolate
  • Cookies
  • Olive products
  • Charcuterie
  • Gift packs

From concept to market

Product development process

One connected path from the first conversation through commercial launch.

  1. 1

    Discovery

    Understand the brand, guest, operation, and opportunity.

  2. 2

    Product concepts

    Shape ideas around the tasting room and its audience.

  3. 3

    Formulation

    Refine recipes for quality, taste, and repeatability.

  4. 4

    Branding

    Develop identity, story, and shelf position.

  5. 5

    Packaging

    Create functional packaging that protects and communicates.

  6. 6

    Manufacturing

    Match the concept with an appropriate production partner.

  7. 7

    Distribution

    Plan how products move into tasting rooms and retail.

  8. 8

    Commercial launch

    Support merchandising, marketing, and sales readiness.

See the complete process

Let's work together

Build a stronger tasting-room business.

Start with the experience you want guests to remember.

Contact us